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001			326364
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008			160111s2016 si | s |||| 0|eng d
020			_a9789812877338 _9978-981-287-733-8
035			_avtls000426804
039		9	_y201601111352 _zstaff
050		4	_aJA85-85.2
100	1		_aChen, Yanru, _eautor. _9373143
245	1	0	_aCommunication campaigns and national integration in china’s market economy era : _breviving the national soul / _cYanru Chen.
250			_a1st ed. 2016.
264		1	_aSingapore : _bSpringer Singapore : _bSpringer, _c2016.
300			_aix, 239 páginas :
336			_atexto _btxt _2rdacontent
337			_acomputadora _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_aarchivo de texto _bPDF _2rda
500			_aSpringer eBooks
505	0		_aChapter 1:  Introduction -- Chapter 2: Theoretical foundations of the study -- Chapter 3: Empirical approaches to the study -- Chapter 4: A nation in action: Communication and China’s bid for year 2000 Olympics -- Chapter 5: Beyond the planned campaign: Construction of the “nation” in the bid for Olympics -- Chapter 6: In memory of Mao: Re-making a nation maker -- Chapter 7: Revealing the national soul: 50th anniversary of victory over Japanese invasion -- Chapter 8: Conclusion -- Chapter 9: Revelations from recent campaigns.
590			_aPara consulta fuera de la UANL se requiere clave de acceso remoto.
710	2		_aSpringerLink (Servicio en línea) _9299170
776	0	8	_iEdición impresa: _z9789812877321
856	4	0	_uhttp://remoto.dgb.uanl.mx/login?url=http://dx.doi.org/10.1007/978-981-287-733-8 _zConectar a Springer E-Books (Para consulta externa se requiere previa autentificación en Biblioteca Digital UANL)
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999			_c326364 _d326364