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| 003 | MX-SnUAN | ||
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_aspa _heng |
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| 050 | 0 | 4 |
_aHF5415.13 _b.K6418 2001 |
| 100 | 1 |
_aKotler, Philip _eautor _924257 |
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| 240 | 1 | 0 |
_aMarketing management. _lEspañol |
| 245 | 1 | 0 |
_aDirección de marketing / _cPhilip Kotler |
| 250 | _a10a ed | ||
| 264 | 1 |
_aMéxico : _bPearson Educación, _c2001 |
|
| 300 |
_axxxi, 718, [38] p : _bil ; _c26 cm |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 500 | _a"La edición del milenio" | ||
| 500 | _aTraducción de: Marketing management: analysis, planning, implementation, and control | ||
| 504 | _aIncluye referencias bibliográficas e índice | ||
| 650 | 4 |
_aMecadotecnia _xAdministración _9385036 |
|
| 650 | 4 |
_aComercialización. _9385037 |
|
| 650 | 4 |
_aMercadotecnia _xAdministración. _937617 |
|
| 700 | 1 |
_aEscalona García, Roberto L. _etraductor _9385038 |
|
| 942 |
_c1 _03 |
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| 999 |
_c359405 _d359405 |
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