| 000 | 01105nam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 422876 | ||
| 008 | 020109s2003 mauab b 001 0 eng | ||
| 010 | _a2002016549 | ||
| 020 | _a0072466650 (student) | ||
| 020 | _a0071151613 (international) | ||
| 040 |
_aDLC _cDLC _dDLC _dMX-SnUAN _bspa _erda |
||
| 050 | 0 | 0 |
_aHF5415.135 _b.C72 2003 |
| 100 | 1 |
_9408893 _aCravens, David W., _eautor. |
|
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _aSeventh edition. | ||
| 264 | 1 |
_aBoston : _bMcGraw-Hill Irwin, _c2003. |
|
| 264 | 4 | _c©2003 | |
| 300 |
_axviii, 843 páginas : _bilustraciones, mapas ; _c26 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncluye referencia bibliográfica e índice. | ||
| 650 | 4 |
_aMarketing _xToma de decisiones. _9408896 |
|
| 650 | 4 |
_aMarketing _xAdministración. _9408897 |
|
| 650 | 4 |
_aMarketing _xAdministración _vCasos de estudio. _9408898 |
|
| 700 | 1 |
_9408899 _aPiercy, Nigel _eautor. |
|
| 942 | _c1 | ||
| 999 |
_c422876 _d422876 |
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