000			01357nam a2200265 i 4500
001			425302
008			040114s2004 nyu b 001 0 eng
020			_a0814472583
040			_aMX-SnUAN _bspa _cMX-SnUAN _erda
050	0	0	_aBF637.P4 _bM67 2004
100	1		_9410706 _aMortensen, Kurt W. _eautor.
245	1	0	_aMaximum influence : _bthe 12 universal laws of power persuasion / _cKurt W. Mortensen.
264		1	_aNew York : _bAmerican Management Association, _c[2004].
264		4	_c©2004.
300			_aix, 240 páginas ; _c23 cm.
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye referencia bibliográfica e índice.
505	0		_aIntroduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue.
650		4	_aPersuasión (Psicología) _946649
650		4	_aInfluencia (Psicología) _946650
650		4	_aÉxito _xAspectos psicológicos. _971765
942			_c1 _01
999			_c425302 | 425302 _d425302