000			02941nam a2200301 i 4500
001			61007
003			MX-SnUAN
005			20220628084558.0
008			120829s2012 maua g b 001 0 eng
020			_a9780262016940
035			_avtls000298794
040			_aDLC _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP _dCDX _dBDX _dDLC _dMX-SnUAN _bspa _erda
050	0	0	_aHD9999.I492 _bS28 2012
100	1		_aSarvary, M. _q(Miklos) _eautor _947904
245	1	0	_aGurus and oracles : _bthe marketing of information / _cMiklos Sarvary.
264		1	_aCambridge, Mass. : _bMIT Press, _cc2012.
300			_axv, 176 páginas : _bilustraciones ; _c24 cm.
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye referencias bibliográficas (páginas [159]-172) e índice.
505	0		_aIs there a market for information -- Decisions and information -- Competitive pricing of information -- Why information sellers lie -- The information value chain -- Networks, search and interfaces -- Branding information -- R&D for information and knowledge -- Conclusion.
520	1		_aWe live in an "Information Age" of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that data, information, and knowledge are products created and traded within the knowledge economy. In Gurus and Oracles, Miklos Sarvary describes the information industry--the far-flung universe of companies whose core business is to sell information to decision makers. These companies include such long-established firms as Thomson Reuters (which began in 1850 with carrier pigeons relaying stock market news) as well as newer, dominant players like Google and Facebook. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviors of the markets for them. He shows how technology contributes to the spectacular growth of this sector and how new markets for information change our economic environment. Research in economics, business strategy, and marketing has shown that information is different from other goods and services; this is especially true in competitive settings and may result in strange competitive market outcomes. For example, Sarvary points out, unreliable information may be more expensive than reliable information; information sellers may be better off inviting competitors into their market because this may allow them to increase their prices; and competition may lead to increased media bias--but this may benefit consumers who want to discover the truth. In Gurus and Oracles, Sarvary explores the implications of these and other peculiarities for information buyers and sellers.
650		4	_aRedes de información. _93670
650		4	_aTecnología de la información. _97226
650		4	_aServicios de información. _91341
942			_c1
999			_c61007 _d61007