| 000 | 01144nam a2200313#i 4500 | ||
|---|---|---|---|
| 001 | 78005 | ||
| 003 | MX-SnUAN | ||
| 005 | 20160901123317.0 | ||
| 008 | 120403s1977 mx g 000 0 spa d | ||
| 035 | _avtls000044548 | ||
| 039 | 9 |
_a201406140950 _bVLOAD _c201406061133 _dVLOAD _c201303161736 _dVLOAD _c201204031253 _dVLOAD _y201105171732 _zVLOAD |
|
| 040 |
_aMX-SnUAN _bspa _cMX-SnUAN _erda |
||
| 041 | 1 |
_aspa _heng |
|
| 050 | 1 | 4 |
_aHF5415.3 _bG7 |
| 100 | 1 |
_aGreen, Paul E. _eautor _971269 |
|
| 240 | 1 | 0 |
_aNew way to measure consumers judgments. _lEspañol |
| 245 | 1 | 0 |
_aTécnica para medir las preferencias de los consumidores / _cPaul E. Green, Yoram Wind. |
| 264 | 1 |
_aMéxico : _bPublicaciones Ejecutivas de México, _cc1977. |
|
| 300 |
_a14 páginas ; _c28 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 490 | 0 |
_aBiblioteca Harvard de Administración de Empresas ; _v168 |
|
| 500 | _aTraducción de: New way to measure consumers judgments. | ||
| 650 | 4 |
_aConsumidores. _959959 |
|
| 650 | 4 |
_aMercadotecnia. _94033 |
|
| 700 | 1 |
_aWind, Yoram. _971270 |
|
| 942 | _c1 | ||
| 999 |
_c78005 _d78005 |
||