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| 001 | 78278 | ||
| 003 | MX-SnUAN | ||
| 005 | 20160901123317.0 | ||
| 008 | 120403s1978 mx g 000 0 spa d | ||
| 035 | _avtls000044703 | ||
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| 041 | 1 |
_aspa _heng |
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| 050 | 1 | 4 |
_aHF5429 _bC6 |
| 100 | 1 |
_aCohen, Arthur I. _eautor _971632 |
|
| 240 | 1 | 0 |
_aBrand marketing in the new retail enviroment. _lEspañol |
| 245 | 1 | 0 |
_aNuevo papel de la gerencia de marca en el comercio al detalle / _cArthur I. Cohen y Ana Loud Jones. |
| 264 | 1 |
_aMéxico , D.F. : _bPublicaciones Ejecutivas de México, _cc1978. |
|
| 300 |
_a10 páginas ; _c28 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
||
| 490 | 0 |
_aBiblioteca Harvard de Administración de Empresas ; _v223 |
|
| 500 | _aTraducción de: Brand marketing in the new retail enviroment. | ||
| 650 | 4 |
_aComercio minorista. _955203 |
|
| 650 | 4 |
_aMercadotecnia. _94033 |
|
| 700 | 1 |
_aJones, Ana Loud. _971633 |
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| 942 | _c1 | ||
| 999 |
_c78278 _d78278 |
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