National brands and private labels in retailing :
National brands and private labels in retailing : first international symposium nb&pl, barcelona, june 2014 /
edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez.
- xi, 192 páginas : 14 ilustraciones
- Springer Proceedings in Business and Economics, 2198-7246 .
Springer eBooks
Strategic Decisions -- Branding -- Consumer Behaviour -- Online Context -- Trends and Theoretical Research.
9783319071947
HF5410-5417.5
Springer eBooks
Strategic Decisions -- Branding -- Consumer Behaviour -- Online Context -- Trends and Theoretical Research.
9783319071947
HF5410-5417.5