Proceedings of the 1993 academy of marketing science (ams) annual conference /
Proceedings of the 1993 academy of marketing science (ams) annual conference /
edited by Michael Levy, Dhruv Grewal.
- xxxvi, 681 páginas :
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165 .
Springer eBooks
Consumer Behavior -- Business-to-Business Marketing -- International Marketing -- Retailing -- Personal Selling and Sales Management -- Research Methodology -- Services Marketing -- Promotion Management -- Product and Price Management -- Marketing Education -- Strategic Planning -- Marketing and Law -- Logistics and Marketing Science -- Marketing Information Systems -- European Contributions to Marketing Thought.
9783319131597
HF5410-5417.5
Springer eBooks
Consumer Behavior -- Business-to-Business Marketing -- International Marketing -- Retailing -- Personal Selling and Sales Management -- Research Methodology -- Services Marketing -- Promotion Management -- Product and Price Management -- Marketing Education -- Strategic Planning -- Marketing and Law -- Logistics and Marketing Science -- Marketing Information Systems -- European Contributions to Marketing Thought.
9783319131597
HF5410-5417.5