Proceedings of the 1993 academy of marketing science (ams) annual conference / edited by Michael Levy, Dhruv Grewal.
Tipo de material:
TextoSeries Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceEditor: Cham : Springer International Publishing : Springer, 2015Descripción: xxxvi, 681 páginasTipo de contenido: - texto
- computadora
- recurso en línea
- 9783319131597
- HF5410-5417.5
Contenidos:
Consumer Behavior -- Business-to-Business Marketing -- International Marketing -- Retailing -- Personal Selling and Sales Management -- Research Methodology -- Services Marketing -- Promotion Management -- Product and Price Management -- Marketing Education -- Strategic Planning -- Marketing and Law -- Logistics and Marketing Science -- Marketing Information Systems -- European Contributions to Marketing Thought.
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Springer eBooks
Consumer Behavior -- Business-to-Business Marketing -- International Marketing -- Retailing -- Personal Selling and Sales Management -- Research Methodology -- Services Marketing -- Promotion Management -- Product and Price Management -- Marketing Education -- Strategic Planning -- Marketing and Law -- Logistics and Marketing Science -- Marketing Information Systems -- European Contributions to Marketing Thought.
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