Proceedings of the 1999 academy of marketing science (ams) annual conference /
Proceedings of the 1999 academy of marketing science (ams) annual conference /
edited by Charles H. Noble.
- xxxii, 429 páginas :
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165 .
Springer eBooks
Choosy Consumers and Their Preferences -- Advances in Pricing Research -- Advertising -- Emerging Theoretical and Empirical Perspectives for the 21st Century -- Cross-Functional Issues in Marketing Decision Making -- Experiential Applications in Consumer Behavior Education -- Researching International Markets -- Insights on Service, Quality, and Customer Satisfaction Issues -- Service Quality and Customer Loyalty -- Emerging Issues in Sales Management -- International Issues and New Directions in Marketing Ethics and Ecological Consumption -- International Services Marketing -- Affective Involvement and Consumption -- Increasing Research Efficiency Through Technology -- Predictors of Sales Performance -- Insights into Different Buying Processes -- New Information Technologies in Marketing Education: Current Perspectives -- Understanding What the Services Customer Wants -- Issues for Implementing a Market Orientation -- Behavioral Issues in Distribution Channels -- Internet and Other Promotions -- Perspectives on Organizational Learning -- Private vs. State Universities -- Assessing Functional Performance and Value in Business-to-Business Relationships -- Measurement Issues in Sales Management -- Building a Shopper’s Paradise -- The Changing Face of Public Policy -- Problems, Trends and Practices in Research -- Market Orientation and Innovation in Small Firms -- The Innovative Use of Cases in Marketing Education -- Understanding the International Marketplace -- Teaching Marketing Entrepreneurship -- Creative Approaches to Consumer Behavior Education -- Teaching Marketing -- Usefulness of Particular Measures in Research -- Issues in Developing International Marketing Programs -- Management Issues in a Dynamic Retail Marketplace -- Employees as Internal Customers and as Actors -- Marketing and Organizational Effectiveness -- Hospitality and Leisure Service Sectors -- International Marketing: A Public Policy & National Identity Focus -- Technology Marketing -- Perspectives on Product and Pricing Research.
9783319130781
HF5410-5417.5
Springer eBooks
Choosy Consumers and Their Preferences -- Advances in Pricing Research -- Advertising -- Emerging Theoretical and Empirical Perspectives for the 21st Century -- Cross-Functional Issues in Marketing Decision Making -- Experiential Applications in Consumer Behavior Education -- Researching International Markets -- Insights on Service, Quality, and Customer Satisfaction Issues -- Service Quality and Customer Loyalty -- Emerging Issues in Sales Management -- International Issues and New Directions in Marketing Ethics and Ecological Consumption -- International Services Marketing -- Affective Involvement and Consumption -- Increasing Research Efficiency Through Technology -- Predictors of Sales Performance -- Insights into Different Buying Processes -- New Information Technologies in Marketing Education: Current Perspectives -- Understanding What the Services Customer Wants -- Issues for Implementing a Market Orientation -- Behavioral Issues in Distribution Channels -- Internet and Other Promotions -- Perspectives on Organizational Learning -- Private vs. State Universities -- Assessing Functional Performance and Value in Business-to-Business Relationships -- Measurement Issues in Sales Management -- Building a Shopper’s Paradise -- The Changing Face of Public Policy -- Problems, Trends and Practices in Research -- Market Orientation and Innovation in Small Firms -- The Innovative Use of Cases in Marketing Education -- Understanding the International Marketplace -- Teaching Marketing Entrepreneurship -- Creative Approaches to Consumer Behavior Education -- Teaching Marketing -- Usefulness of Particular Measures in Research -- Issues in Developing International Marketing Programs -- Management Issues in a Dynamic Retail Marketplace -- Employees as Internal Customers and as Actors -- Marketing and Organizational Effectiveness -- Hospitality and Leisure Service Sectors -- International Marketing: A Public Policy & National Identity Focus -- Technology Marketing -- Perspectives on Product and Pricing Research.
9783319130781
HF5410-5417.5