Proceedings of the 1990 academy of marketing science (ams) annual conference /
Proceedings of the 1990 academy of marketing science (ams) annual conference /
edited by B. J. Dunlap.
- xxxiv, 546 páginas :
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165 .
Springer eBooks
Consumer Behavior -- Distribution/Sales Force Management -- European Contributions to Marketing -- Industrial Marketing -- International Marketing -- Marketing Education/Macro Marketing -- Minority Marketing -- Promotion and Pricing -- Research Methodology -- Retailing -- Service Marketing -- Strategic Marketing.
9783319132549
HF5410-5417.5
Springer eBooks
Consumer Behavior -- Distribution/Sales Force Management -- European Contributions to Marketing -- Industrial Marketing -- International Marketing -- Marketing Education/Macro Marketing -- Minority Marketing -- Promotion and Pricing -- Research Methodology -- Retailing -- Service Marketing -- Strategic Marketing.
9783319132549
HF5410-5417.5