Proceedings of the 1990 academy of marketing science (ams) annual conference / edited by B. J. Dunlap.
Tipo de material:
TextoSeries Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceEditor: Cham : Springer International Publishing : Springer, 2015Descripción: xxxiv, 546 páginasTipo de contenido: - texto
- computadora
- recurso en línea
- 9783319132549
- HF5410-5417.5
Contenidos:
Consumer Behavior -- Distribution/Sales Force Management -- European Contributions to Marketing -- Industrial Marketing -- International Marketing -- Marketing Education/Macro Marketing -- Minority Marketing -- Promotion and Pricing -- Research Methodology -- Retailing -- Service Marketing -- Strategic Marketing.
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Consumer Behavior -- Distribution/Sales Force Management -- European Contributions to Marketing -- Industrial Marketing -- International Marketing -- Marketing Education/Macro Marketing -- Minority Marketing -- Promotion and Pricing -- Research Methodology -- Retailing -- Service Marketing -- Strategic Marketing.
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