R for marketing research and analytics /
Chapman, Chris,
R for marketing research and analytics / Chris Chapman, Elea McDonnell Feit. - xviii, 454 páginas : 108 ilustraciones, 54 ilustraciones en color. - Use R!, 2197-5736 .
Springer eBooks
Welcome to R -- The R Language -- Describing Data -- Relationships Between Continuous Variables -- Comparing Groups: Tables and Visualizations -- Comparing Groups: Statistical Tests -- Identifying Drivers of Outcomes: Linear Models -- Reducing Data Complexity -- Additional Linear Modeling Topics -- Confirmatory Factor Analysis and Structural Equation Modeling -- Segmentation: Clustering and Classification -- Association Rules for Market Basket Analysis -- Choice Modeling -- Conclusion -- Appendix: R Versions and Related Software -- Appendix: Scaling up -- Appendix: Packages Used -- Index. .
9783319144368
QA276-280
R for marketing research and analytics / Chris Chapman, Elea McDonnell Feit. - xviii, 454 páginas : 108 ilustraciones, 54 ilustraciones en color. - Use R!, 2197-5736 .
Springer eBooks
Welcome to R -- The R Language -- Describing Data -- Relationships Between Continuous Variables -- Comparing Groups: Tables and Visualizations -- Comparing Groups: Statistical Tests -- Identifying Drivers of Outcomes: Linear Models -- Reducing Data Complexity -- Additional Linear Modeling Topics -- Confirmatory Factor Analysis and Structural Equation Modeling -- Segmentation: Clustering and Classification -- Association Rules for Market Basket Analysis -- Choice Modeling -- Conclusion -- Appendix: R Versions and Related Software -- Appendix: Scaling up -- Appendix: Packages Used -- Index. .
9783319144368
QA276-280