R for marketing research and analytics / Chris Chapman, Elea McDonnell Feit.
Tipo de material:
TextoSeries Use R!Editor: Cham : Springer International Publishing : Springer, 2015Descripción: xviii, 454 páginas : 108 ilustraciones, 54 ilustraciones en colorTipo de contenido: - texto
- computadora
- recurso en línea
- 9783319144368
- QA276-280
Contenidos:
Welcome to R -- The R Language -- Describing Data -- Relationships Between Continuous Variables -- Comparing Groups: Tables and Visualizations -- Comparing Groups: Statistical Tests -- Identifying Drivers of Outcomes: Linear Models -- Reducing Data Complexity -- Additional Linear Modeling Topics -- Confirmatory Factor Analysis and Structural Equation Modeling -- Segmentation: Clustering and Classification -- Association Rules for Market Basket Analysis -- Choice Modeling -- Conclusion -- Appendix: R Versions and Related Software -- Appendix: Scaling up -- Appendix: Packages Used -- Index. .
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Springer eBooks
Welcome to R -- The R Language -- Describing Data -- Relationships Between Continuous Variables -- Comparing Groups: Tables and Visualizations -- Comparing Groups: Statistical Tests -- Identifying Drivers of Outcomes: Linear Models -- Reducing Data Complexity -- Additional Linear Modeling Topics -- Confirmatory Factor Analysis and Structural Equation Modeling -- Segmentation: Clustering and Classification -- Association Rules for Market Basket Analysis -- Choice Modeling -- Conclusion -- Appendix: R Versions and Related Software -- Appendix: Scaling up -- Appendix: Packages Used -- Index. .
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