Minority marketing: issues and prospects :
Minority marketing: issues and prospects : proceedings of the 1987 minority marketing congress /
edited by Robert L. King.
- xv, 161 páginas :
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165 .
Springer eBooks
Foreword -- Plenary Session -- Issues in Methodology -- Consumer Behavior,- Minorities and Advertising and Promotion -- Minority Enterprises.
9783319173924
HF5410-5417.5
Springer eBooks
Foreword -- Plenary Session -- Issues in Methodology -- Consumer Behavior,- Minorities and Advertising and Promotion -- Minority Enterprises.
9783319173924
HF5410-5417.5