Minority marketing: issues and prospects : proceedings of the 1987 minority marketing congress / edited by Robert L. King.
Tipo de material:
TextoSeries Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceEditor: Cham : Springer International Publishing : Springer, 2015Descripción: xv, 161 páginasTipo de contenido: - texto
- computadora
- recurso en línea
- 9783319173924
- HF5410-5417.5
Contenidos:
Foreword -- Plenary Session -- Issues in Methodology -- Consumer Behavior,- Minorities and Advertising and Promotion -- Minority Enterprises.
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Foreword -- Plenary Session -- Issues in Methodology -- Consumer Behavior,- Minorities and Advertising and Promotion -- Minority Enterprises.
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