Multichannel commerce :
Trenz, Manuel,
Multichannel commerce : a consumer perspective on the integration of physical and electronic channels / Manuel Trenz. - xv, 153 páginas : 30 ilustraciones - Progress in IS, 2196-8705 .
Springer eBooks
Introduction -- Offline, online and multichannel commerce -- Perception and valuation of MC integration services -- Purchase specific and individual differences -- Reflection.
9783319161150
HF54.5-54.56
Multichannel commerce : a consumer perspective on the integration of physical and electronic channels / Manuel Trenz. - xv, 153 páginas : 30 ilustraciones - Progress in IS, 2196-8705 .
Springer eBooks
Introduction -- Offline, online and multichannel commerce -- Perception and valuation of MC integration services -- Purchase specific and individual differences -- Reflection.
9783319161150
HF54.5-54.56