Multichannel commerce : a consumer perspective on the integration of physical and electronic channels / Manuel Trenz.
Tipo de material:
TextoSeries Progress in ISEditor: Cham : Springer International Publishing : Springer, 2015Descripción: xv, 153 páginas : 30 ilustracionesTipo de contenido: - texto
- computadora
- recurso en línea
- 9783319161150
- HF54.5-54.56
Contenidos:
Introduction -- Offline, online and multichannel commerce -- Perception and valuation of MC integration services -- Purchase specific and individual differences -- Reflection.
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Introduction -- Offline, online and multichannel commerce -- Perception and valuation of MC integration services -- Purchase specific and individual differences -- Reflection.
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