Proceedings of the 1982 academy of marketing science (ams) annual conference /
Proceedings of the 1982 academy of marketing science (ams) annual conference /
edited by Vinay Kothari.
- xxiv, 619 páginas :
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165 .
Springer eBooks
Foreword -- Preface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Health Services Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing and Non-Profit Organizations -- Marketing Research -- Marketing and Society -- Physical Distribution and Logistics -- Promotions -- Public Policy -- Quantitative Analysis -- Small Business Management/Marketing -- Research in Progress -- Miscellaneous.
9783319169460
HF5410-5417.5
Springer eBooks
Foreword -- Preface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Health Services Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing and Non-Profit Organizations -- Marketing Research -- Marketing and Society -- Physical Distribution and Logistics -- Promotions -- Public Policy -- Quantitative Analysis -- Small Business Management/Marketing -- Research in Progress -- Miscellaneous.
9783319169460
HF5410-5417.5