Proceedings of the 1982 academy of marketing science (ams) annual conference / edited by Vinay Kothari.
Tipo de material:
TextoSeries Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceEditor: Cham : Springer International Publishing : Springer, 2015Descripción: xxiv, 619 páginasTipo de contenido: - texto
- computadora
- recurso en línea
- 9783319169460
- HF5410-5417.5
Contenidos:
Foreword -- Preface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Health Services Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing and Non-Profit Organizations -- Marketing Research -- Marketing and Society -- Physical Distribution and Logistics -- Promotions -- Public Policy -- Quantitative Analysis -- Small Business Management/Marketing -- Research in Progress -- Miscellaneous.
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Springer eBooks
Foreword -- Preface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Health Services Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing and Non-Profit Organizations -- Marketing Research -- Marketing and Society -- Physical Distribution and Logistics -- Promotions -- Public Policy -- Quantitative Analysis -- Small Business Management/Marketing -- Research in Progress -- Miscellaneous.
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