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Communication campaigns and national integration in china’s market economy era :

Chen, Yanru,

Communication campaigns and national integration in china’s market economy era : reviving the national soul / Yanru Chen. - 1st ed. 2016. - ix, 239 páginas :

Springer eBooks

Chapter 1:  Introduction -- Chapter 2: Theoretical foundations of the study -- Chapter 3: Empirical approaches to the study -- Chapter 4: A nation in action: Communication and China’s bid for year 2000 Olympics -- Chapter 5: Beyond the planned campaign: Construction of the “nation” in the bid for Olympics -- Chapter 6: In memory of Mao: Re-making a nation maker -- Chapter 7: Revealing the national soul: 50th anniversary of victory over Japanese invasion -- Chapter 8: Conclusion -- Chapter 9: Revelations from recent campaigns.

9789812877338

JA85-85.2
Universidad Autónoma de Nuevo León
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