Communication campaigns and national integration in china’s market economy era : reviving the national soul / Yanru Chen.
Tipo de material:
TextoEditor: Singapore : Springer Singapore : Springer, 2016Edición: 1st ed. 2016Descripción: ix, 239 páginasTipo de contenido: - texto
- computadora
- recurso en línea
- 9789812877338
- JA85-85.2
Contenidos:
Chapter 1: Introduction -- Chapter 2: Theoretical foundations of the study -- Chapter 3: Empirical approaches to the study -- Chapter 4: A nation in action: Communication and China’s bid for year 2000 Olympics -- Chapter 5: Beyond the planned campaign: Construction of the “nation” in the bid for Olympics -- Chapter 6: In memory of Mao: Re-making a nation maker -- Chapter 7: Revealing the national soul: 50th anniversary of victory over Japanese invasion -- Chapter 8: Conclusion -- Chapter 9: Revelations from recent campaigns.
No hay ítems correspondientes a este registro
Springer eBooks
Chapter 1: Introduction -- Chapter 2: Theoretical foundations of the study -- Chapter 3: Empirical approaches to the study -- Chapter 4: A nation in action: Communication and China’s bid for year 2000 Olympics -- Chapter 5: Beyond the planned campaign: Construction of the “nation” in the bid for Olympics -- Chapter 6: In memory of Mao: Re-making a nation maker -- Chapter 7: Revealing the national soul: 50th anniversary of victory over Japanese invasion -- Chapter 8: Conclusion -- Chapter 9: Revelations from recent campaigns.
Para consulta fuera de la UANL se requiere clave de acceso remoto.