Marketing in transition: scarcity, globalism, & sustainability : proceedings of the 2009 world marketing congress / edited by Colin L. Campbell.

Springer eBooks

Session 1.1: Consumers and Technology Interaction -- Session 1.2: Developing Issues in International Marketing -- Session 1.3: The Role of Corporate Responsibility in Retailing -- Session 1.4: Service Quality and the Service Encounter -- Session 1.5: Communicating Deals -- Session 2.2: Consumer Brand Issues -- Session 2.3: Managing Innovation and Creativity in the Course of New Product Development -- Session 2.4: International Marketing Channels and Services -- Session 2.5: New Approaches in Marketing Research -- Session 3.1: Relationships, Trust and Competitive Advantage -- Session 3.2: Health Care Attitudes and Relationships -- Session 3.3: Retailing Strategy -- Session 3.4: Behaviour within Cultural Subgroups -- Session 3.5: Effective Delivery Techniques in Marketing Education -- Session 3.6: International Consumer Development and Brand Management -- Session 4.1: E-Marketing Theory and Practice from Around the World -- Session 4.2: Emerging Issues in Global Marketing -- Session 4.3: New Approaches for Measuring Consumer Experiences and Purchase Behavior -- Session 4.4: Health Care Quality, Performance and Consumer Choice -- Session 4.5: Relationship Marketing -- Session 5.1: The Marketing Strategy and Performance Relationship -- Session 5.2: Green Marketing & Sustainable Practices -- Session 5.3: BtB Relationship and Management Issues -- Session 5.4: Consumer Behavior in Retailing -- Session 5.5: Topics in World Tourism -- Session 5.6: Research in Marketing Ethics: Developments and Trends -- Session 6.1: Methodological Issues Relating to Internet-Based Surveys -- Session 6.2: Capabilities-Based Internationalization and Ownership -- Session 6.3: Ethics and Ethical Consumption -- Session 6.4: New Product Development Strategy -- Session 6.5: Branding and its Effects -- Session 6.6: Evolution and Change in Wholesaling Systems -- Session 7.1: Age, Ageing, and Ages -- Session 7.3: Environmental & Social Issues in Marketing -- Session 7.4: International Culture and Individual Effects -- Session 7.5: Retailing and Loyalty -- Session 7.6: Nonprofit and Social Issues -- Session 8.1: International Entrepreneurship and Market Assessment -- Session 8.2: Studying Advertising Effects around the World -- Session 8.3: Measuring Consumer Perceptions of New Products, Concepts, Brand Value, and Brand Name Confusion -- Session 8.4: Retail Management -- Session 8.5: Services Marketing and Service Employees: Critical Links -- Session 8.6: Design and Choice in the Supply Chain -- Session 9.1: Inclusive Capitalism—Emerging Topics on the Base-of-the-Pyramid Model in Global Marketing -- Session 9.2: Sales Management Perspectives: Communications, Leadership, and Control Systems -- Session 9.3: Behavioral Aspects of Services Marketing.-  Session 9.4: Emerging Issues in Entrepreneurship -- Session 9.5: International Retailing -- Session 10.1: Product and Pricing Strategies.-  Session 10.2: Nonprofit Marketing -- Session 10.3: Brands as People?.-  Session 10.4: Interactional Issues in BtB.-  Session 10.5: Codes of Ethics and Values -- Session 11.1: Consumer Norms within Societies -- Session 11.2: New Developments in E-Marketing -- Session 11.4: Environmental Issues in Marketing -- Session 11.5: Entrepreneurship and Strategy.

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