Digital wine : how qr codes facilitate new markets for small wine industries / Tara Brabazon, Mick Winter, Bryn Gandy.
Tipo de material:
TextoSeries SpringerBriefs in BusinessEditor: Singapore : Springer Singapore : Springer, 2014Descripción: vii, 135 páginas : 36 ilustracionesTipo de contenido: - texto
- computadora
- recurso en línea
- 9789812870599
- HF5410-5417.5
Springer eBooks
Chapter 1: Introduction: Free, mobile and useful: the rise and rise of QR Codes -- Part One: QR Codes: Potential, possibilities and trajectories -- Chapter 2: QR Codes and the dialogue between analogue and digital -- Chapter 3: Form follows function: how to use QR Codes -- Part Two: From push to pull media -- Chapter 4: From social networking to geosocial networking -- Chapter 5: Disintermediation and reintermediation: from professional to amateur to professional? -- Chapter 6: Social networking: moving beyond space and time -- Part Three: Integrating wine media -- Chapter 7: QR Codes and wine media -- Chapter 8: Mark(et)ing the bottle: using QR codes to build new wine regions -- Part Four: New Zealand and the potential of QR Codes in regions and small nations -- Chapter 9: World Famous in New Zealand -- Chapter 10: 100% New Zealand -- Chapter 11: Creative Industries: A Pinot in one hand, a throttle in the other -- Chapter 12: Conclusion.
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