Proceedings of the 1992 academy of marketing science (ams) annual conference / edited by Victoria L. Crittenden.
Tipo de material:
TextoSeries Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceEditor: Cham : Springer International Publishing : Springer, 2015Descripción: xxv, 520 páginas : 59 ilustracionesTipo de contenido: - texto
- computadora
- recurso en línea
- 9783319132488
- HF5410-5417.5
Contenidos:
Channel Management -- Consumer and Organizational Buyer Behavior -- International Marketing -- Marketing Education -- Marketing and the Law -- Product and Pricing Management -- Promotion Management -- Research Agenda for Marketing in the 21st Century -- Research Methodology -- Retailing and Reselling -- Services Marketing -- Strategic Planning -- Jane K. Fenyo Student Paper Competition -- Addendum.
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Channel Management -- Consumer and Organizational Buyer Behavior -- International Marketing -- Marketing Education -- Marketing and the Law -- Product and Pricing Management -- Promotion Management -- Research Agenda for Marketing in the 21st Century -- Research Methodology -- Retailing and Reselling -- Services Marketing -- Strategic Planning -- Jane K. Fenyo Student Paper Competition -- Addendum.
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